Juan Monroy — Class 4, Magazines

The list of magazine titles owned by the national chains is from 2012 is very out-of-date. Email me if you want to help figure out which magazine titles have folded or were sold.

1 Development Stage
- 18th Century
- storehouse of reprinted content
- poetry, politics, philosophy, prose
2 European magazines
- storehouse of reprinted content from other sources
- Originated in Europe in 1700s
- Elegant and amusing writings
  - Literature
  - Politics
  - Music
  - Theater
  - Personalities
3 American magazines
- William Bradford’s American Magazine
- Ben Franklin’s General Magazine and Historical Chronicle
- Thomas Paine’s Pennsylvania Magazine
- Short-lived due to American Revolution
  - Partisan magazines
  - Too few readers
  - High costs of publishing
  - Expensive distribution
4 Revolution-Era Magazines
- political content influential for American Revolution
- state vs. federal power
- taxation
- Indian treaties
- public education
- colonialism
5 Copyright
- Passed in 1790
- gave authors a copyright
  - 14 years
  - Royalty fees
- Helped encourage new content
6 Entrepreneurial Stage
- Between 1800 and 1850
  - magazines appeared and disappeared
  - short lives: about six months
- low-circulation, high price
  - community magazines
    - Christian Journal and Advocate
  - literary magazines
    - North American Review
  - specialty professions
    - American Farmer
    - American Journal of Education
    - American Law Journal
    - Medical Repository
    - American Journal of Science
7 Magazines Go Mass Market
- public education
- industrial economy
- urban middle class grew
- urban middle class grew
  - economies of scale
  - improved printing technology
    - wood based paper
    - linotype
- improved postal delivery
  - faster transportation using rail
  - Postal Act (1879) instituted bulk rate postage
8 Mass Market Maturation
- Enhanced Magazine Covers
  - artistic drawings
  - color images
  - article teaser
- Advertising
  - more revenue
  - lower costs
  - more pages
- Cost
  - 35 cents
9 Popular 19th Century Magazines
- early national magazines
  - Grahams (1840)
  - Knickerbocker (1833)
  - Nation (1865)
- women’s magazines
  - Ladies Magazines (1828)
- illustrated magazines (1850s)
- photographic magazines (1890s)
10 Muckraking Magazines of the 20th Century
- Contemporaries of the Yellow Press
  - Emerged in 1890s
  - Faded by World War I
- Driven by competition
- Blend of Scandal and Reform
11 Magazine Muckrakers
- Jacob Riis, “How the Other Half Lives” (1890)
- Ida Tarbell’s, “History of Standard Oil” McClure’s (1902–1904)
- Samuel Hopikins Adams, “Great American Fraud” Collier’s Weekly (1905)
- David Graham Phillips, “The Treason of the Senate: Aldrich, the Head of it All” Cosmopolitan Magazine (1906)
12 Progressive Era Reforms
- New York State Tenement House Act (1901)
- antitrust regulation: Sherman (1895) and Clayton (1914) Acts
- electoral reform: 17th Amendment (1912)
- Pure Food and Drug Act (1906)
13 20th Century General Interest Magazines
- 1920s–World War II
  - national mass medium
  - high passalong readership
- Saturday Evening Post (1821)
  - printing popular fiction
  - romanticizing American virtues through words and pictures
- Reader’s Digest (Lila Bell and DeWitt Wallace, 1922)
  - similar function of older magazine
- Time (Henry Luce and Briton Hadden, 1923)
  - short news articles
  - interpretive journalism
- Life (Henry Luce and Briton Hadden, 1936)
  - photojournalism
  - high passalong readership
  - dominant visual medium
14 Post–World War II Decline
- Television replaces magazines as national visual medium
- Readership declines
- National advertisers flee to television
15 Magazines Adapt to loss of General Interest Audience
- newsstand and supermarket sales
- niche audiences for advertisers
- downsized formats
- more magazine titles
  - 250 (1950)
  - 20,000+ (today)
- new national magazines
  - TV Guide (1952)
  - People (1974)
16 Commercial Magazines
- Specialization of Magazines
  - Consumer Magazines
  - Membership Magazines
  - Trade Magazines
  - niche audiences
- Direct Revenue
  - newsstand sales
  - subscriptions
- Indirect Revenue
  - advertising
  - segmented target audience
17 Non-Commercial Magazines
- protective of the publication’s integrity
  - Ms.
  - Consumer Reports
  - Highlights for Children
- Direct Revenue
  - subscriptions/memberships
  - limited newsstand sales
  - no advertising revenue
18 Demographics
- Gender
- Age
- Elite
- Minority
- Hobbies
  - Sports
  - Leisure
  - Entertainment
19 Student Curated Magazines
20 Magazines Revenues
- advertising 60%
- subscriptions 28%
- single-copy sales 12%
21 Conglomeration
- divisions across print media
- synergies
22 Digital Magazines
- World Wide Web
  - “shovelware”
  - current articles
  - archives
  - special features
  - multimedia
- Tablet Magazines
  - Kindle, Nook, iPad
  - David Carey discusses trying to create a new platform for magazines on tablet
23 Consolidation
- Advertising and Publishing operations consolidated
- National Magazine Chains
  - Oligopoly
  - Big Five
24 Advanced
- ArchitecturalDigest
- BonAppetit
- Brides
- Cargo
- CondeNastPortfolio
- CondeNastTraveler
- CondeNastTravellerUK
- Cookie
- Details
- Domino
- ElegantBride
- Glamour
- Gourmet
- GQ
- GQ(UK)
- House&Garden
- Jane
- Lucky
- Mademoiselle
- Men’sVogue
- ModernBride
- NewYorker
- Self
- Tatler
- TeenVogue
- VanityFair
- VanityFairUK
- Vogue
- VogueUK
- W
- Wired
- YM
25 Hachette Pilipacchi
- Car and Driver
- Cycle World
- Elle
- Elle Decor
- Elle Girl
- Home
- Metropolitan Home
- Premiere
- Road & Track
- Travel Holiday
- Woman’s Day
26 Hearst
- 1UP
- Cosmo Girl!
- Cosmopolitan
- Cosmopolitan en Español
- Cosmopolitan South Africa
- Country Living
- Country Living Gardener
- Electronic Products
- Esquire
- Floor Covering Weekly
- Food Network
- Good Housekeeping
- Harper’s Bazaar
- House Beautiful
- Marie Claire
- Motor
- Popular Mechanics
- Redbook
- Seventeen
- Talk
- Teen
- Town & Country
- Veranda
27 Meredith
- American Baby
- American Patchwork & Quilting
- Better Homes and Gardens
- Child
- Country Gardens
- Country Home
- Diabetic Living
- Family Circle
- Fitness
- Garden Shed
- Healthy Kids
- Hometown Cooking
- Ladies’ Home Journal
- Midwest Living
- More
- Parents
- ReadyMade
- Renovation Style
- Siempre Mujer
- Successful Farming
- Traditional Home
- Wood
28 Time, Inc
- AllYou
- Business2.0
- CoastalLiving
- CookingLight
- EntertainmentWeekly
- Essence
- Fortune
- Freeze
- Golf
- Health
- Horse&Hound
- InStyle
- Life
- Money
- MutualFunds
- People
- PeopleenEspañol
- RealSimple
- RugbyWorld
- SeniorGolfer
- SouthernAccents
- SouthernLiving
- SportsIllustrated
- SportsIllustratedforKids
- Sunset
- TeenPeople
- ThisOldHouse
- Time
- Today’sHomeowner