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1. |
Media Industries
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1.1. |
society and culture
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1.2. |
technology
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1.3. |
economics
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2. |
Pre-Modern Culture
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2.1. |
Segmented Feudal Society
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Royalty
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Nobility
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Peasantry
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2.2. |
High Culture
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Theater
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Epic Poetry
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Scripture
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Philosophy
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Classics
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2.3. |
Folk Culture
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Oral Tradition
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Songs
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Myths
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3. |
Enlightenment
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3.1. |
Knowledge
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printing press
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rise of vernacular languages
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science and rationality
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3.2. |
Sovereignty
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Protestant reformation
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French/American Revolutions
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4. |
Industrial Production
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4.1. |
contrasts artisanal production
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4.2. |
assembly line
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4.3. |
technology
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steam engine
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printing press
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4.4. |
economies of scale
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mass production
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efficiency
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lower prices
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5. |
Mass Society
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5.1. |
abstraction
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5.2. |
millions, billions
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5.3. |
rise of the nation-state
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6. |
Mass Culture
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6.1. |
mass-produced culture
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6.2. |
mass media
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6.3. |
national culture
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6.4. |
rise of (culture) media industries
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7. |
Mass Media
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7.1. |
analog
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7.2. |
media were mass media
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radio
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television
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newspapers
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magazines
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film
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7.3. |
one-to-many
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media produced by media companies
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gatekeepers
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homogenized taste
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"industrialization of culture" (Adorno and Horkheimer)
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"read-only" media
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8. |
New Media
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8.1. |
digital
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compressed
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packets
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8.2. |
convergence
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media adopting digital technology
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telephone
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print media
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film
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video games
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recordings
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cable satellite
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broadcasting
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information workers
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media employees
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telco workers
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computer programmers
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8.3. |
many-to-many
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interactive
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not "read-only"
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but "read-write"
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social
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creating media ourselves
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strip away the middle layers
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Facebook
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YouTube
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blogs
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asynchronous
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time-shifting technologies
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narrowcasted
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demographics
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individualized media, via algorithms
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multimedia
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breakdown distinctions between media
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digital convergence
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